Thursday, January 17, 2008

Accumulating Columnists on Audience

My article is Drew Sharp's "Ideas to get Wings' fans back" published Thursday, January 17, 2008 in the Detroit Free Press. I could not find it on the Internet because it was taking to long.

The author's main point was that ticket sales for Wings games was down because of poor marketing, not because of economic factors and other money issues. Then he gave ways that Mr. Ilitch could turn around attendance numbers and boost ticket sales.

The author has some good views about the Wings, like, that ticket sales are down for other reasons than the economy, and that to sell out games you must lower ticket and concession prices. He also falsely stated that the Wings need to build a new stadium, perhaps on top of the old Tiger Stadium, which is a horrible idea.

To make this article's audience 8- 11 year old sports fans I would use simpler language that is easier to understand. In the article I would get rid of the use of statistics on how many fans go to games and I would just say that attendance is down. I would also make my points and then prove them using reasons that would make them want to go to the games. When the author says that the Wings must lower ticket prices, I would also include that if ticket prices were lowered they would be able to buy toys with the extra money.

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